Beginner’s guide to using your logo on social media
When it comes to using your new logo on social media platforms like Facebook, Twitter, Linked In and YouTube, square is usually where it's at. A beginner's guide to building your online brand. The post...
View ArticleColor matching logos for print & web
A practical look at using colors in your logo, matching it to your website and why some colors you find on the Internet won't print on your business card, letterhead or brochures. The post Color...
View ArticleUsing a logo you found on the Internet
Looking for a new logo for your company, product or service so you fire up Google image search, type in some keywords and behold the wealth of artwork ripe for the picking, right? Not so fast. Here's a...
View ArticleLogo design & supplying fonts to clients
We're often asked by clients if we can supply them with fonts - either the typefaces used in logos or as complimentary fonts for brand collateral like business cards & brochures. Here's why it...
View ArticleWhat logo image file to use where
Common logo questions a majority of business owners new to branding efforts have go something like this: What files do I give my printer? What formats do I use on a website? Without getting into too...
View ArticleUnderstanding logo setups
A logo is more than a pretty picture but the visual cornerstone of your brand that has to be seen, and seen often, in many places. A look at the configurations, setups and design variations you'll...
View ArticleCreating a visual brand. Writing a style guide
You'll often hear branding wonks refer to style guides as if they're some sort of magic formula, known only to practitioners of marketing dark arts. They can be complex, but in reality you can create...
View ArticleBite-sized pearls of logo design wisdom
You want the very best logo for your company, product or service right? Anguished visuals & mixed metaphors aside, here’s 25 rock solid tips (with 1 bonus) to make sure you end up with a great...
View ArticleRasterization vs. Vectorization
The difference between rasterization and vectorization, Why rasterizing a logo image is a snap and with few exceptions, vectorizing one isn't. The post Rasterization vs. Vectorization appeared first on...
View ArticleBefore you logo. The creative brief
Before a designer takes pen to paper, or mouse to pixel, they'll need a creative brief about what you want in your logo. Writing one isn't rocket science, but more complicated than "I'll know it when I...
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