How not to market yourself on the Internet
Spam. The most annoying internet marketing tactic in the universe. A 11 point Internet Marketing Manifesto.. The post How not to market yourself on the Internet appeared first on The Logo Factory.
View ArticleLogo trademarks & company names
A look at the often confusing arena of trademarks, how they apply to your company name & logo, and the types of trademarks you can choose from. The post Logo trademarks & company names appeared...
View ArticleDesigning a logo
If you're first-timer new to designing logos or just want some advice on building your brand, here's a few pointers to get you on the right track. The post Designing a logo appeared first on The Logo...
View ArticleGetting my company on the web
When it comes to online branding, ,marketing and getting your company on the web, the most important step is the first: your domain name. The post Getting my company on the web appeared first on The...
View ArticleYou should never use a photograph in a logo
We've often said that photographs are bad in logos. We explore that "carved in stone" concept with a real estate logo that's literally carved in stone. The post You should never use a photograph in a...
View ArticleWhen stock photography goes wrong
As a quick & dirty solution for brochures, websites and other marketing publications, stock photography can be cheap and effective. There are times, however, when stock photography’s “that’s close...
View ArticleDesign contests: the audaciousness of choice
Design contest sites market themselves as better value than working with traditional designers, due in part to the raw number of designs contest holders will receive. But is a more for less mentality...
View ArticleThe perils of do-it-yourself logo generators
We don't need no steenking designer to make logos Or how I bought the WWF Panda logo from Logo Garden for only $69.00 illustrating, once again that do-it-yourself logo makers may not be all they're...
View ArticleSteve’s Pandas, take Two
Anyone remember a dust-up over do-it-yourself logo maker Logo Garden & allegedly purloined logos from 2011? That event concluded to everyone's satisfaction? Maybe not just yet.. The post Steve’s...
View ArticleWham bam, thank you brand..
Sure, stock, template and "ready-made" logos are fast & cheap but.. As a business owner looking to market your new enterprise, can you build a successful brand using a stock, template or ready-made...
View ArticlePrepping logo art for blade cutting & vinyl plotters
It's always nice to have a logo that looks "nice" but it's stuff under the hood that makes it work. Often invisible to clients, unless they have the appropriate software, how a logo is setup is just as...
View ArticleDoughnut holes, clear logos & transparent backgrounds
Almost every logo will eventually end up on a background of some sort. Whether that background shows through a transparent design or it sits in a solid box comes down to format and how the logo is set...
View ArticleA crash course in color theory, logos & branding design
Part 1: When it comes to selecting a color for a logo, in fact an entire brand, there are many factors to consider. Let's take a look at most of them, basic color theory and psychology, some...
View ArticleVisual guide to business card and letterhead sizes & layouts
A soups-to-nuts primer on stationery design, business cards and letterhead layouts. Everything from sizes, technical specs, design tips, suggestions and options. The post Visual guide to business card...
View ArticleLogos & the psychology of color
Part 2: In this second installment of our our crash course in picking the best logo colors, we take a look at the psychology of color, what they mean and how to build your brand around the right one....
View ArticleTypography & logos: Choosing the best typeface & fonts
The Ultimate Guide to Typography & Logos. In which we discuss font use in identity design PLUS 30 type-related terms and concepts you really should know before designing a logo. The post Typography...
View ArticlePowerPoint: Type, fonts & logos
A 39 slide PowerPoint presentation on logos, typography, type styles, faces and fonts. 30 terms, notions and typographic concepts anyone designing a logo with text needs to know. The post PowerPoint:...
View ArticleCreating a vintage distressed T-shirt logo
Distressed vintage retro style logos are a pretty popular addition to your arsenal of branding & marketing tricks. Not for every application and certainly not suitable for every logo, but...
View ArticleCommon questions about using logo files
When design clients receive an array of brand assets - logo files in various formats - their usage and application can be quite confusing. Many technical guides on our site, and around the web are...
View ArticleThe client guide to business card & letterhead files
Whenever you take delivery of your new business card and letterhead art from your designer, there will be a variety of files and formats. Let’s decipher some of the jargon and answer some common...
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